Solitude/Isolation in The Birthmark and in Hawthorne’s Life Essay

Solitude/Isolation in â€Å"The Birthmark† and in Hawthorne’s Life  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   In the Nathaniel Hawthorne tale, â€Å"The Birthmark,† we see and feel the solitude/isolation of the scientist, Aylmer, in his laboratory; also of Georgiana in the totally separated lab apartment; also of Aminadab, who lives by himself in a room off of the laboratory. Are these examples of solitude not a reflection of the very life of the author?    According to A.N. Kaul in his Introduction to   Hawthorne – A Collection of Critical Essays, the themes of isolation and alienation were ones which Hawthorne was â€Å"deeply preoccupied with† in his writings (2). Hawthorne’s personal isolation from people from 1825 to 1837 was probably due to his lifelong shyness among people. This reluctance to freely socialize may have been a result of a foot injury: â€Å"an injury to his foot at the age of nine reduced his physical activity for almost two years† (Martin 16). Wagenknecht says in Nathaniel   Hawthorne – The Man, His Tales and Romances, that this accident â€Å"reduced him for over two years to a state of invalidism that probably contributed toward developing his taste for reading† (2). Or Nathaniel Hawthorne’s shyness was perhaps due to the death of his father when he was but four years old. Regarding the impact of this death upon Hawthorne, Edmund Fuller and B. Jo Kinnick in â €Å"Stories Derived from New England Living,† say:    When the news came of his father’s death, Hawthorne’s mother withdrew into her upstairs bedroom, coming out only rarely during the remaining forty years of her life. The boy and his two sisters lived in almost complete isolation from her and from each other (29).    The Norton Anthology: American Literature states that as a coll... ... Diego, CA: Greenhaven Press, 1996.    Hawthorne, Nathaniel . The Birthmark Electronic Text Center, University of Virginia Library http://etext.lib.virginia.edu/etcbin/toccer-new2?id=HawBirt.sgm&images=images/modeng&data=/texts/english/modeng/parsed&tag=public&part=1&division=div1    James, Henry. Hawthorne. Ithaca, NY: Cornell University Press, 1997.    Kaul, A.N. â€Å"Introduction.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Martin, Terence. Nathaniel Hawthorne. New York: Twayne Publishers Inc., 1965.      Ã¢â‚¬Å"Nathaniel Hawthorne.† The Norton Anthology: American Literature, edited by Baym et al.   New York: W.W. Norton and Co., 1995.    Wagenknecht, Edward. Nathaniel Hawthorne – The Man, His Tales and Romances. New York: Continuum Publishing Co., 1989. Solitude/Isolation in The Birthmark and in Hawthorne’s Life Essay Solitude/Isolation in â€Å"The Birthmark† and in Hawthorne’s Life  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   In the Nathaniel Hawthorne tale, â€Å"The Birthmark,† we see and feel the solitude/isolation of the scientist, Aylmer, in his laboratory; also of Georgiana in the totally separated lab apartment; also of Aminadab, who lives by himself in a room off of the laboratory. Are these examples of solitude not a reflection of the very life of the author?    According to A.N. Kaul in his Introduction to   Hawthorne – A Collection of Critical Essays, the themes of isolation and alienation were ones which Hawthorne was â€Å"deeply preoccupied with† in his writings (2). Hawthorne’s personal isolation from people from 1825 to 1837 was probably due to his lifelong shyness among people. This reluctance to freely socialize may have been a result of a foot injury: â€Å"an injury to his foot at the age of nine reduced his physical activity for almost two years† (Martin 16). Wagenknecht says in Nathaniel   Hawthorne – The Man, His Tales and Romances, that this accident â€Å"reduced him for over two years to a state of invalidism that probably contributed toward developing his taste for reading† (2). Or Nathaniel Hawthorne’s shyness was perhaps due to the death of his father when he was but four years old. Regarding the impact of this death upon Hawthorne, Edmund Fuller and B. Jo Kinnick in â €Å"Stories Derived from New England Living,† say:    When the news came of his father’s death, Hawthorne’s mother withdrew into her upstairs bedroom, coming out only rarely during the remaining forty years of her life. The boy and his two sisters lived in almost complete isolation from her and from each other (29).    The Norton Anthology: American Literature states that as a coll... ... Diego, CA: Greenhaven Press, 1996.    Hawthorne, Nathaniel . The Birthmark Electronic Text Center, University of Virginia Library http://etext.lib.virginia.edu/etcbin/toccer-new2?id=HawBirt.sgm&images=images/modeng&data=/texts/english/modeng/parsed&tag=public&part=1&division=div1    James, Henry. Hawthorne. Ithaca, NY: Cornell University Press, 1997.    Kaul, A.N. â€Å"Introduction.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Martin, Terence. Nathaniel Hawthorne. New York: Twayne Publishers Inc., 1965.      Ã¢â‚¬Å"Nathaniel Hawthorne.† The Norton Anthology: American Literature, edited by Baym et al.   New York: W.W. Norton and Co., 1995.    Wagenknecht, Edward. Nathaniel Hawthorne – The Man, His Tales and Romances. New York: Continuum Publishing Co., 1989.

Admission to college

The world is fast becoming a borderless place.   Cultures, races, beliefs and ideologies are blend together and interact because of the growing advances in communications.   In order to succeed in this world, one needs to be able to adapt to the various cultural differences as well as be able to maintain a certain sense of individual identity.   This is one of the main reasons why I think the (insert name of college here) is the best place for me to cultivate and develop my talents.Life has been challenging for me to say the least.   Unlike many who have gotten many opportunities in life, most of my opportunities have been the result of my hard work.   When I graduated from Columbia-Greene Community College in December 2006 with an Associate in Science Degree, I have to admit that it was one of the proudest moments of my life.   After all these years, the hard work and perseverance that I put in finally paid off and I was able to get the reward that I deserved.It may not seem like a big accomplishment for many people but that day marked the culmination of the years that I put in and the verified my success in the face of the many various challenges that I faced along the way.   It does not appear on any transcript or college record but the fact that I am most proud of is that I accomplished all of this while being a single mother of two very lovely children.They say that college life is very challenging and that the only way to succeed and get high grades in college is by being a full time student.   While I would have wanted to have that same opportunity, I had to do it the hard way; being instead a part time student and a full time mother.Despite these challenges, I was able to remain on the President’s List of outstanding students for the Spring and Fall of 2006 academic semesters.   I constantly maintained excellent grades and also found time to do extra-curricular activities such as participate in the Phi Theta Kappa Sorority where I took part and handled a number of community outreach programs.As I mentioned earlier, the world is changing fast and there are many challenges that lie ahead of me.   I understand that the best way to deal with those challenges is to be prepared and I firmly believe that this (insert name of university here) is the best training ground.   Equipped with a Masteral Degree in Business Administration, I know that I will be able to become much more and be prepared for the challenges that I will encounter.I am currently working full time at the moment in order to prepare financially for college which I will be attending full time should I be accepted to this prestigious University.   Since this is the case, I am hoping that an adult online study course will be able to supplement my quest for knowledge and self-improvement for the meantime.In time, I hope to not only create a better future for myself through the help of a fine education but also to create a better future for my tw o young children who have the whole world ahead of them.While I personally believe that â€Å"there is no such thing as a free lunch† and that everything a person has in life must come from hard work and perseverance, I also believe in charity.   I believe in helping others who do not have much in life.I believe in helping people regardless of their nation, race or creed.   I believe in being a better person so I can best help myself and others around me.   I believe that the (Insert name of university here) is the best place for me to turn these beliefs into realities.

Compare and Contrast the Marketing Strategies of Li Ning

English Language Centre Cover Sheet | Draft| X| Course Work Submission| Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment Full Name (in pinyin)| | Yinqin Wang| English Name (optional)| | | ID Number| 1101133| Class (e. g. Y2_EEE_A1)| Y2_BAD_A2| Programme| Business Administration| Module Code| EAP105|Assignment Title| Compare and contrast the marketing strategies of Li Ning domestically and internationally| Submission Deadline| 22 October 2012 before 20:00| EAP Tutor’s Name| Jacqueline Banki| Final Word Count| 1057| I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available on p. 31 of the current Academic Student Handbook of Xi’an Jiaotong-Liverpool University and in the 2011 ELC Student Handbook Appendix 2, 4, and 5).With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * thi s document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff.I understand that unauthorised collusion and the incorporation of material from other works without acknowledgement (plagiarism) are serious disciplinary offences. By uploading my assignment onto ICE, I formally declare that all the above statements are true. Scoring – For Teachers Use (teachers may change descriptor labels below as needed)| Marker| Initials| C| O| G| V| R| Final Mark| First – red pen| | | | | | | | Second – green pen| | | | | | | | Third (if needed)| | | | | | | | For Academic Office Use| Other Penalties|Date Received| Days Late| Late Penalty| Marker Initials| Format (Y/N)| Plagiarism Co de| Collusion Code| | | | 1. | | | | | | | 2. | | | | Compare and contrast the marketing strategies of Li Ning domestically and internationally With Chinese economy developing rapidly recent years and the huge success of 2008 Beijing Olympics, Chinese sportswear market has emerged a blooming scene. Not only the mighty foreign brands such as Nike and Adidas win the favor of Chinese people, which took 10. 5% and 7. % of mainland sportswear transactions respectively in 2011, the domestic brands such as Li Ning and Anta also occupy large market share (China Daily, 2012). Li Ning, the Chinese domestic sportswear brand which bears the name of renowned Chinese gymnastic athlete Li Ning, acts a leading role in Chinese sportswear market. Only secondly to Adidas, Li Ning possesses 7. 2% market share and keeps expanding (China Daily, 2012). Not satisfied with its immense domestic achievement, Li Ning strives for more enormous stage and switches its target to international market since 2011.Not ably, on the one hand, the domestic marketing strategies of Li Ning, such as opening and streamlining numerous retail stores, are somehow quite different from the international strategies like using e-commerce approach. On the other hand, the strategies domestically and internationally also share several similarities like attaching importance to branding. The emphasis of this essay is to compare and contrasts the domestic and international marketing strategies of Li Ning. Although to some extent few of these strategies are alike, Li Ning has largely followed diverse approaches domestically and internationally.To begin with, there are some similarities between the market strategies of Li Ning domestically and internationally, such as investing more in branding to cultivate its long-term competitiveness. Specifically, both domestic and international strategies take steps to sponsor famed athletes or sports team to advertise the high quality and advanced functionality of its products, which aims to make people hold a favorable impression of Li Ning. For instance, in 2012 London Olympics, various overseas medal candidates like Spain’s basketball team were signed with Li Ning (Brandchannel, 2012).Also, Li Ning grasped Chinese top gold medal forecasts in multifarious sports events like ping pong and badminton, which includes Lin Dan and Wu Mingxia who enjoy the high popularity among Chinese people (Brandchannel, 2012). Especially, the athletes who are sponsored by Li Ning are inspired to publicize Li Ning not only by wearing its products. For example, immediately after Lin Dan won the gold though the spectacular final game, the logo of Li Ning at the jersey of Lin was tugged to display a gesture of appreciations, which makes the effect of advertising cracking (Brandchannel, 2012).Furthermore, domestic strategies are also similar to international strategies in targeting young generations. Domestically, Li Ning replaced old logo and slogan to make the brand mor e abut to the generation born after 1990s as well as establishes new â€Å"sixth-generation stores† which attracting young clients (China Daily, 2011). World widely, Li Ning also focuses on young people because they are unbiased to Chinese brands, accustomed to shopping online and generally spend so much time surfing the Internet, which opportunely corresponds to the e-commerce strategy of Li Ning (Ad Age, 2011).Although the domestic and international strategies share some similarities, they nevertheless employ fundamentally different approaches in a number of key areas, such as using different channels to sell products. In other words, the strategies domestically direct to sell inventories mainly in solid shops, whereas the international strategies prefer using e-commerce, event marketing and digital media. In detail, numerous retail shops spread all over China are owned by Li Ning.Also, confronted the cooling Chinese economy in recent times, in order to raise the efficiency of entity sales, the company adopts measures that streamlining the network of the retail stores and entering lower tiers cities to speed eliminating premium brands by merger and acquisition(China Daily, 2012). When it turns to worldwide, to shun retail channels, Li Ning established its appropriative e-commerce sites as the only passageway to its products and released a delicate teaser video heavily on its Facebook page and twitter account (Voight, 2012).Also, microsites and events are relied to induce online buzz (Voight, 2012). In addition, the domestic and international strategies are dissimilar in the slogan and the images they are intended to shape. Domestically, Li Ning created a new slogan â€Å"make the change† to indicate that greatness is not undying, only changes can be perpetual, which not only nettles the slogan of Nike â€Å"Live through your greatness†, but also remodels the impression of Chinese people on Li Ning as a more high-end brand (Brandchannel, 2012).Internationally, the slogan â€Å"straight out of new China† demonstrates that its products leverage its rich Chinese culture and are diverse from the cheap, rough made-in-China goods as old perception considered (Voight, 2012). Furthermore, with regards to new marketing segments need to be expanded, Li Ning focus on Children garment domestically while women market segment internationally. Cooperated with local children garment firm Paclantic to design more attractive children sports and leisure clothing, the clothes could be sold in the franchised stores and affiliated shops of Li Ning in China (Wang, 2012).Nevertheless, the market segment of women who do not need intramuscular figures and desire equal positions with men are attached importance to by the international strategies of Li Ning (Warc, 2011). In summary, this essay has made comparisons and contrasts between the marketing strategies of Li Ning domestically and internationally. The domestic strategies, like th e international ones, have strong sponsor awareness and also aim to attract younger generations.Despite that the international and domestic strategies have to some degree implemented similar strategies; essentially approaches are adopted in crucial areas, such as using different slogans, selling products by different channels and expanding different market segments. Although the e-commerce method ingeniously avoids complex retail channels internationally and the notion to achieve long-term profits domestically seem to be reasonable, Li Ning may ot achieve so many profits as they expected, because its vague brand positioning might cause the confusion and misconstrue of domestic people and its international consumers may despise Li Ning for its imitative logo and slogan which have some resemblance to Nike and Adidas. It is suggested that Li Ning should slow down its expansion and invest more to raise the quality and make some innovations instead of having large inventories discounted as a result of expanding too fast. Also, to have explicit brand positioning is crucial.Nonetheless, as Li Ning keeps adjusting corresponded to the changing situation and creating new products, it is too early to definitively judge whether Li Ning will have a promising future. References list Ad Age (2011). China's Li-Ning Takes on Nike, Adidas With U. S. E-Commerce Site. [online]  New York: Ad Age. Available from: http://adage. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/. (Accessed 12 October 2012) Brandchannel (2012). London 2012: Success as Li-Ning ‘Makes a Change' in Olympics Strategy. [online] New York: brandchannel. Available from: http://www. randchannel. com/home/post/2012/08/13/London-2012-Li-Ning-081312. aspx. (Accessed: 12 October 2012) China Daily (2011). Li Ning expects business to slow. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/bizchina/2011-01/18/content_11874065. htm. (Accessed: 12 Octo ber 2012) China Daily (2012). China's sportswear brands nurse Olympics hangover. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/londongames/2012-07/02/content_15542591. htm. (Accessed: 12 October 2012) Voight, J. (2012). Video Is Lifeblood of Li-Ning's ‘New China' Sneaker Launch. online] Charlotte: ClickZ. Available from: http://www. clickz. com/clickz/news/2166538/video-lifeblood-li-nings-china-snea ker-launch. (Accessed: 12 October 2012) Warc (2011). Li-Ning plans global push. [online] London: Warc. Available from: http://www. warc. com/Content/News/Li-Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52;q. ( Accessed: 12 October 2012) Wang, W. (2012). Li Ning rejoins race in children's wear market. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/2012-05/12/content_15276320. htm. (Accessed: 12 October 2012) Compare and Contrast the Marketing Strategies of Li Ning Compare and contrast the marketing strategies of Li Ning domestically and internationally With the development of Chinese economy, sports industry has become one of the new industries in china, which has large market size and high growth rate (Qinqin, n. d. ). In Chinese sports area, Li Ning brand, built by famous gymnast Li Ning (Enright, 2012), is the market leader and owns about 8000 hypostatic shops domestically (Zhang,2011). Similar to some international famous brands like Nike and Adidas, Li Ning intends to enhance influence by exploring international market (Sauer, 2012).For this reason, the essay will compare and contrast the marketing strategies of Li Ning domestically and internationally. A close look at the sources available, it seems that the topic could be analyzed from the internal aspect such as sales methods, promotion and the external aspect such as consumption concept and competition. The essay will compare and analyze Li Ning’s marketing strategies by the in ternal and external aspects’ factors. From the internal perspective, there are two main sales strategies should be considered as follows: sales methods and promotion.In regard to sales methods, Li Ning implements entity sales and e-commerce sales at home and abroad simultaneously (Anon, 2011a, Voight, 2012 and Zhang, 2011). Nevertheless, the focus of sales methods might be different considering the contrasting name reputation domestically and internationally. Li Ning, named after china’s gold-medaling gymnast, is very famous in china, especially after the 2008 Olympic Games in Beijing (Enright, 2012). As typical local brand with high name reputation, Li Ning chooses entity sales as its main way of sale domestically and there are almost 8000 hypostatic shops in china (Zhang, 2011).Whereas the name Li Ning perhaps unfamiliar in the West. For instance, the marketing firm tested the brand with U. S. customers and the result shows that brand awareness was almost 0% (Enright , 2012). Rather than seeing it as a bad thing, Li Ning sees it as a launch point to â€Å"upgrade the brand image and win recognition from consumers† (Zhang, 2011). What is why â€Å"Li-Ning is planning to concentrate on the new online portal before opening more brick-and-mortar stores† in U. S. market (Anon, 2011a). In order to achieve more name reputation and higher sales, Li Ning fixes much attention n another sales strategy, promotion, as well. Both foreign and domestic, Li Ning has been paying much attention to Olympic Games and sports super stars (Anon, 2011b and Sauer, 2012). At home, since 1992 in Barcelona, China’s Olympic terms have chosen Li Ning as a fixture and the brand still counts on gold-medal terms such as Chinese ping pong, shooting gymnastics and badminton teams (Anon, 2011b). Overseas, Li Ning was the 30th Olympic Games sponsorship in 2012 (Sauer, 2012) and invited NBA All-Star teams players to speak for it (Anon, 2011b).Moreover, according to different national culture, Li Ning even used different slogans to appeal to the nationalist fervor. For instance, where the word â€Å"you† was used by Nike in America, Li Ning chose the slogan â€Å"we can† domestically and â€Å"the moment† for international audience (Anon, 2011b). On the other hand, in external aspect, Li Ning has taken a series of measures to deal with two social problems: target groups and fierce competition (Anon, 2011a, Ranasinghe, 2012 and Zhang, 2011). With the rapid development of internationalization, various views on Chinese goods have been published.In china, instead of praising highly local brand, Chinese customers are worried about the Chinese sports brand’s store quality is not equal to the brand's quantity (Zhang, 2011), preferring internationally famous brands like Nike and Adidas (Ranadinghe, 2012) and transforming the cost from sports to food and beverage (Ranasinghe, 2012). On abroad, although some older consumers usually think of China-made products as fakes or knockoffs, younger consumers do not see Chinese products as second-class or counterfeits (Enright, 2012).Regarding the situation, in recent years, Li Ning has been trying to make the brand more youthful and upmarket (Anon, 2011b). For the new strategy, Li Ning not only created a new logo and new slogans but also launched many new products with a better outlook and quality, which aimed to appeal to domestic and foreign younger generation (Zhang, 2011). Furthermore, Li Ning has managed to expand to different areas at home and internationally as well (Anon, 2011a, Anon 2011b and Wen, 2012).In view of China’s family planning policy, Li Ning has rejoined the battle of children’s garments by cooperated with another company in Tianjin (Wen, 2012). In consideration of the case that many foreign customers have great curiosity about eastern culture (Voight, 2012); Li Ning puts brand international feeling over oriental theme (Zhan g, 2012). For example, in March 2012, Li Ning promoted a pair of men’s basketball shoes with the Chinese dragon pattern which was a limited edition on Facebook, and then the tremendous crowds to Li Ning’s website led it to collapse (Voight, 2012).In addition, Women have become another one of the main target groups of Li Ning overseas (Anon, 2011a). Next, the second problem Li Ning is facing is the large-scale competition with local brands and international brands domestically and internationally (Anon, 2011a et al). The fierce competition â€Å"not only has it been forced to scale back its plans for world domination, but it also now finds itself at risk in its home market against domestic rivals like Peak and 361 °, but also with global heavy hitters Nike and Adidas† (Sauer, 2012).The difference is that language might be the main barrier Li Ning needs to face in international market (Zhang, 2012). With a view to the situation, on the one hand, Li Ning decided to slow the pace of new openings and close some inefficient stores to curtail expense and store energy (Ranasinghe, 2012); on the other hand, Li Ning would enter the second-tier cities to achieve next phase of growth (Anon, 2012). To sum up, in internal aspect, Li Ning chooses both entity sales and e-commerce sales at home and abroad. Different focuses are determined due to large name reputation difference.To achieve more popularity, Li Ning focuses on Olympic Games and sports super stars with different slogans. Furthermore, in external aspect, facing the customers’ different consumption views on Chinese brands domestically and internationally, Li Ning transforms its attention to younger people and set new different target groups both domestic and foreign. Li Ning has been facing increased competition with global names and local rivals, and what is why Li Ning determines to slow the pace of new openings and enter the second-tier cities.In future, Li Ning could make greater br eakthrough by implementing brand strategy, constructing international brand image, developing technology innovation and improving enterprises’ core competitiveness (Zhang, 2012). References: Anon. (2011a) Li-Ning plans global push [online] London Warc. Available from: http://www. warc. com/Content/News/Li-Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52= (Accessed: 3 October 2012). Anon. (2011b) China's Li-Ning Takes on Nike, Adidas With U.S. E-Commerce Site [online] New York Ad Age. Available from: http://adage. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/ (Accessed: 3 October 2012) Anon. (2012) China's sportswear brands nurse Olympics hangover [online] China Chinadaily. Available from: http://www. chinadaily. com. cn/business/londongames/2012-07/02/content_15542591. htm (Accessed: 3 October 2012). Enright, A. (2012) Li-Ning makes its U. S. debut [online] Chicago Internetretailer.Available from: http://www. interne tretailer. com/2012/01/16/li-ning-makes-its-us-debut (Accessed: 3 October 2012). Qinqin, D. (n. d. ) Comparative analysis of Chinese and Western Sporting Goods Enterprises’ Growth Pattern. Wuhan, China: Dept. of Sports Economics & Management, Wuhan Inst. of P. E. Ranasinghe, D. (2012) No Medals for China’s Sportswear Firms [online] US CNBC. Accessed from: http://www. cnbc. com/id/48454835/No_Medals_for_China_s_Sportswear_Firms (Accessed: 3 October 2012). Sauer, A. 2012) London 2012: Success as Li-Ning ‘Makes a Change' in Olympics Strategy [online] London Brandchannel. Available from: http://www. warc. com/Content/News/Li Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52= (Accessed: 3 October 2012). Voight, J. (2012) Video Is Lifeblood of Li-Ning's ‘New China' Sneaker Launch [online] New York Clickz. Available from: http://www. clickz. com/clickz/news/2166538/video-lifeblood-li-nings-china-sneaker-launch (Accessed: 3 October 2012). Wen , W. 2012) Li Ning rejoins race in children's wear market [online] China Chinadaily. Available from: http://www. chinadaily. com. cn/business/2012-05/12/content_15276320. htm (Accessed: 3 October 2012). Zhang, D. (2011) Li-Ning sportswear looks to win overseas [online] London BBC. Available from: http://www. bbc. co. uk/news/business-12665597 (Accessed: 3 October 2012). Zhang, X. (2012) ‘Marketing Plan for Li-Ning Product Expansion in UK’, Lecture Notes in Information Technology, Vol(14), Wuhan, China: Dept. of Sports Economics & Management, Wuhan Inst. of P. E.

Brokeback Mountain

Although the story of â€Å"Brokeback Mountain† has been classified as â€Å"the gay cowboy story†, it contrarily is the tale two young men who strive to come to acceptance of who they are in a society which demands something so different from the taboo nature of this union. Originally written as a short story by Annie Proulx, this story that started off as one of the most real tales of her fictitious stories took up almost 30 pages that covered a relationship that lasted 20 years and was adapted into film with a delicate yet balanced symposium of cinematic screenplay and cinematography.The elements of the story and its adaptation go to reinforce different aspects and beliefs that have been developed and poeticize the relationship of Ennis and Jack paralleling the beauty of the surrounding landscapes and mountain ranges. In the process of adapting this short story to the silver screen, screenwriters Larry McMurtry and Diana Ossana added to Annie Proulx’s story ce rtain details and elements to enhance the development of the plot and characters.The most obvious of these additions that take place for both Ennis and Jack with the expansion of different relationships with some of the minor characters, some of which were not in the original story. Jack’s relationship with his father-in-law was always a tense one. L. D. felt as though Jack was not only completely inadequate for Lureen but also for the greater community.This resentment brewed inside Jack until one Thanksgiving Day where he established his competence and authority by threatening his father-in-law into submission. L. D. fell silent to Jack after he commands â€Å"Sit down, you old son of a bitch†¦ This is my house†¦ or I’ll knock your ignorant ass into next week† (66. ). Jack’s unsteady grasp of who he was and what his role in life as a closet homosexual was further expanded with the introduction of a couple who just moved to Texas.While at some s ocial function, the two husbands, Jack and Randall, were out having a cigarette and Randall suggested to go up fishing at a cabin nearby with some whiskey to just â€Å"get away† (76. ) thus introducing a new relationship and chapter in Jack’s homosexuality that supposedly brought his demise at the end. In comparison, Ennis’ added element in the film was a bit more drawn out and expanded on to further develop his sense of solidarity and relationship he maintained with his daughter Alma Jr. A new character not originally from he short story was introduced as a waitress named Cassie who he develops something of a relationship with for a short period of time. This relationship would develop so much so that time spent with his daughter would be at the same bar Ennis and Cassie met. despite the resentment Junior felt for sharing what little time she had with her father. In the end, his distance in the relationship, caused by his feelings for Jack, drove her away thus being twice â€Å"burned† (16) and further sinking into solidarity.In Proulx’s supplementary essay â€Å"Getting Movied†, she describes herself to be â€Å"something of a geographic determinist, believing that regional landscapes, climate and topography dictate local cultural traditions and kinds of work† (129). Director Ang Lee must use numerous visual elements that enhance Proulx’s belief and portray it to the audience. Producer and screenwriter Larry McMurtry had a vision in mind based off of Ansel Adams’ Moonrise, Hernandez, New Meixco. This became the foundation for the locations that were to portray Riverton and the other towns and establishments in Wyoming.The vastness of space that filled the background with nature’s beauty of the Big Horn Mountains would contain the foreground of a somewhat desolate ranching society scarcely filled and obviously behind in the times to comment on the simplicity of the culture where most of it s inhabitants lived paycheck to paycheck and ranch to ranch. The cinematography of â€Å"Brokeback Mountain† would not only play a crucial part with Proulx being a â€Å"geographic determinist† but also with Larry McMurtry’s classification â€Å"lyrical pastoralism†.In his essay â€Å"Adapting Brokeback Mountain†, McMurtry describes director Ang Lee as â€Å"a reluctant, even an unwilling, pastoralist†¦ [getting] as much of the grit of the towns as he can† (141). Having the foundation set with the Ansel Adams photograph mentioned earlier, this would set the dichotomy between the two lives both Ennis and Jack choose to lead poeticizing their relationship with the majestic mountains and landscapes of the Big Horn Mountains be the symbol and meeting place for their unadulterated love to flourish and the grit of the poverty stricken towns be a symbol of their daily torment of leading a double life.Annie Proulx’s â€Å"Brokeback Moun tain† started as fictitious story inspired by some random lonesome bar patron who was staring at a group cowboys shooting pool and grew to be a Pulitzer Prize finalist entry and an Oscar-winning feature for best director and, most importantly, best screenplay adaptation.From the imagination of the writer to the technical skills of a film crew, â€Å"Brokeback Mountain† became a testament to the times and trials of the American West and its inhabitants who struggle throughout their lives to either sustain their way of life or find who they truly are. With the realistic foundation, drive of the creative team, unique cinematography and superb acting, the story of Ennis and Jack came to life not only as a struggling love story but one of sorrow and joy, suffering and bliss, serenity and violence, simply love and hate.Their tale lasted through the troubling times of the homophobic conservative American West and unfortunately succumbed to intolerance and hatred unfortunately much like the characters’ neighbor in Laramie, Matthew Shepard. Struggling each step of the way throughout this relationship, the main characters would finally come to grips with the hinderance of their relationship and even their own mortality only to say at the end of all things â€Å"if you can’t fix it, you’ve got to stand it† (28). Brokeback Mountain Brokeback Mountain was a much talked about movie due to its theme. Some labelled the movie as a ‘gay cowboy movie’, which does not do the movie justice. Yes, the movie is about two cowboys who fall in love with each other but to categorize it as just a ‘gay cowboy movie’ simplifies a love story of a group of people that have often been denied of real representation in the media, especially the mainstream media. The movie opens in 1963 in Wyoming when two young cowboys are looking for work as sheep herder.The two cowboys, Ennis Del Mar (Heath Ledger) and Jack Twist (Jake Gyllenhaal), are sent to Brokeback mountain to herd sheep’s and it is there that both fall in love with each other. After this realization, both go their separate ways; Ennis back home to his sweetheart, Alma (Michelle Williams) and Jack to Texas to be a rodeo rider. Four years later, the two are reunited when Jack visits Ennis. At this point both men are married with kids; Ennis to Al ma and Jack to Lureen (Anne Hathaway).The two meet together once a year in Brokeback Mountain, the one place both men feel safe and comfortable to express their love for each other, over a 20-year period. Heath Ledger and Jake Gyllenhaal masterfully portrayed their characters to a tee. Ennis Del Mar is a very simple and quite man who just wants to find a place for himself in the world while Jack Twist is outgoing, full of dreams which, due to the blatant homophobia of the time and location, cannot come true. Jack’s dream is to live with Ennis in their own ranch, a dream that Ennis knows is unrealistic.Ennis is tormented by his love for Jack because as a child he witnessed what happened to a man who lived in a union others deemed not right while Jack is tormented by Ennis’s refusal to accept and acknowledge their relationship beyond Brokeback Mountain. Some in the mainstream media, which took some people by surprise, positively received Brokeback Mountain. The movie was critically praised and received many awards for the actors and director. Heath Ledger was nominated for the best actor category in a drama, Michelle Williams for best supporting actress in a drama and Ang Lee for director, which he won at the Oscar’s.Since Brokeback Mountain came out, there have been several shows and movies that have gay, lesbian, bi-sexual, transgender and transsexual (tblg) characters featured. Ang Lee said it best when he accepted his award for director for Brokeback Mountain â€Å"the power of movies to change the way we’re thinking† (Globes goes to ‘Brokeback’, ‘Walk the lines’; International Herald Tribute, January 17, 2006). Only time will tell if this will led to society being more open-minded of people from the tblg community. A good indication of acceptance is when such movies are classified as a romantic movie instead of a ‘gay cowboy movie’ Brokeback Mountain Although the story of â€Å"Brokeback Mountain† has been classified as â€Å"the gay cowboy story†, it contrarily is the tale two young men who strive to come to acceptance of who they are in a society which demands something so different from the taboo nature of this union. Originally written as a short story by Annie Proulx, this story that started off as one of the most real tales of her fictitious stories took up almost 30 pages that covered a relationship that lasted 20 years and was adapted into film with a delicate yet balanced symposium of cinematic screenplay and cinematography.The elements of the story and its adaptation go to reinforce different aspects and beliefs that have been developed and poeticize the relationship of Ennis and Jack paralleling the beauty of the surrounding landscapes and mountain ranges. In the process of adapting this short story to the silver screen, screenwriters Larry McMurtry and Diana Ossana added to Annie Proulx’s story ce rtain details and elements to enhance the development of the plot and characters.The most obvious of these additions that take place for both Ennis and Jack with the expansion of different relationships with some of the minor characters, some of which were not in the original story. Jack’s relationship with his father-in-law was always a tense one. L. D. felt as though Jack was not only completely inadequate for Lureen but also for the greater community.This resentment brewed inside Jack until one Thanksgiving Day where he established his competence and authority by threatening his father-in-law into submission. L. D. fell silent to Jack after he commands â€Å"Sit down, you old son of a bitch†¦ This is my house†¦ or I’ll knock your ignorant ass into next week† (66. ). Jack’s unsteady grasp of who he was and what his role in life as a closet homosexual was further expanded with the introduction of a couple who just moved to Texas.While at some s ocial function, the two husbands, Jack and Randall, were out having a cigarette and Randall suggested to go up fishing at a cabin nearby with some whiskey to just â€Å"get away† (76. ) thus introducing a new relationship and chapter in Jack’s homosexuality that supposedly brought his demise at the end. In comparison, Ennis’ added element in the film was a bit more drawn out and expanded on to further develop his sense of solidarity and relationship he maintained with his daughter Alma Jr. A new character not originally from he short story was introduced as a waitress named Cassie who he develops something of a relationship with for a short period of time. This relationship would develop so much so that time spent with his daughter would be at the same bar Ennis and Cassie met. despite the resentment Junior felt for sharing what little time she had with her father. In the end, his distance in the relationship, caused by his feelings for Jack, drove her away thus being twice â€Å"burned† (16) and further sinking into solidarity.In Proulx’s supplementary essay â€Å"Getting Movied†, she describes herself to be â€Å"something of a geographic determinist, believing that regional landscapes, climate and topography dictate local cultural traditions and kinds of work† (129). Director Ang Lee must use numerous visual elements that enhance Proulx’s belief and portray it to the audience. Producer and screenwriter Larry McMurtry had a vision in mind based off of Ansel Adams’ Moonrise, Hernandez, New Meixco. This became the foundation for the locations that were to portray Riverton and the other towns and establishments in Wyoming.The vastness of space that filled the background with nature’s beauty of the Big Horn Mountains would contain the foreground of a somewhat desolate ranching society scarcely filled and obviously behind in the times to comment on the simplicity of the culture where most of it s inhabitants lived paycheck to paycheck and ranch to ranch. The cinematography of â€Å"Brokeback Mountain† would not only play a crucial part with Proulx being a â€Å"geographic determinist† but also with Larry McMurtry’s classification â€Å"lyrical pastoralism†.In his essay â€Å"Adapting Brokeback Mountain†, McMurtry describes director Ang Lee as â€Å"a reluctant, even an unwilling, pastoralist†¦ [getting] as much of the grit of the towns as he can† (141). Having the foundation set with the Ansel Adams photograph mentioned earlier, this would set the dichotomy between the two lives both Ennis and Jack choose to lead poeticizing their relationship with the majestic mountains and landscapes of the Big Horn Mountains be the symbol and meeting place for their unadulterated love to flourish and the grit of the poverty stricken towns be a symbol of their daily torment of leading a double life.Annie Proulx’s â€Å"Brokeback Moun tain† started as fictitious story inspired by some random lonesome bar patron who was staring at a group cowboys shooting pool and grew to be a Pulitzer Prize finalist entry and an Oscar-winning feature for best director and, most importantly, best screenplay adaptation.From the imagination of the writer to the technical skills of a film crew, â€Å"Brokeback Mountain† became a testament to the times and trials of the American West and its inhabitants who struggle throughout their lives to either sustain their way of life or find who they truly are. With the realistic foundation, drive of the creative team, unique cinematography and superb acting, the story of Ennis and Jack came to life not only as a struggling love story but one of sorrow and joy, suffering and bliss, serenity and violence, simply love and hate.Their tale lasted through the troubling times of the homophobic conservative American West and unfortunately succumbed to intolerance and hatred unfortunately much like the characters’ neighbor in Laramie, Matthew Shepard. Struggling each step of the way throughout this relationship, the main characters would finally come to grips with the hinderance of their relationship and even their own mortality only to say at the end of all things â€Å"if you can’t fix it, you’ve got to stand it† (28). Brokeback Mountain Although the story of â€Å"Brokeback Mountain† has been classified as â€Å"the gay cowboy story†, it contrarily is the tale two young men who strive to come to acceptance of who they are in a society which demands something so different from the taboo nature of this union. Originally written as a short story by Annie Proulx, this story that started off as one of the most real tales of her fictitious stories took up almost 30 pages that covered a relationship that lasted 20 years and was adapted into film with a delicate yet balanced symposium of cinematic screenplay and cinematography.The elements of the story and its adaptation go to reinforce different aspects and beliefs that have been developed and poeticize the relationship of Ennis and Jack paralleling the beauty of the surrounding landscapes and mountain ranges. In the process of adapting this short story to the silver screen, screenwriters Larry McMurtry and Diana Ossana added to Annie Proulx’s story ce rtain details and elements to enhance the development of the plot and characters.The most obvious of these additions that take place for both Ennis and Jack with the expansion of different relationships with some of the minor characters, some of which were not in the original story. Jack’s relationship with his father-in-law was always a tense one. L. D. felt as though Jack was not only completely inadequate for Lureen but also for the greater community.This resentment brewed inside Jack until one Thanksgiving Day where he established his competence and authority by threatening his father-in-law into submission. L. D. fell silent to Jack after he commands â€Å"Sit down, you old son of a bitch†¦ This is my house†¦ or I’ll knock your ignorant ass into next week† (66. ). Jack’s unsteady grasp of who he was and what his role in life as a closet homosexual was further expanded with the introduction of a couple who just moved to Texas.While at some s ocial function, the two husbands, Jack and Randall, were out having a cigarette and Randall suggested to go up fishing at a cabin nearby with some whiskey to just â€Å"get away† (76. ) thus introducing a new relationship and chapter in Jack’s homosexuality that supposedly brought his demise at the end. In comparison, Ennis’ added element in the film was a bit more drawn out and expanded on to further develop his sense of solidarity and relationship he maintained with his daughter Alma Jr. A new character not originally from he short story was introduced as a waitress named Cassie who he develops something of a relationship with for a short period of time. This relationship would develop so much so that time spent with his daughter would be at the same bar Ennis and Cassie met. despite the resentment Junior felt for sharing what little time she had with her father. In the end, his distance in the relationship, caused by his feelings for Jack, drove her away thus being twice â€Å"burned† (16) and further sinking into solidarity.In Proulx’s supplementary essay â€Å"Getting Movied†, she describes herself to be â€Å"something of a geographic determinist, believing that regional landscapes, climate and topography dictate local cultural traditions and kinds of work† (129). Director Ang Lee must use numerous visual elements that enhance Proulx’s belief and portray it to the audience. Producer and screenwriter Larry McMurtry had a vision in mind based off of Ansel Adams’ Moonrise, Hernandez, New Meixco. This became the foundation for the locations that were to portray Riverton and the other towns and establishments in Wyoming.The vastness of space that filled the background with nature’s beauty of the Big Horn Mountains would contain the foreground of a somewhat desolate ranching society scarcely filled and obviously behind in the times to comment on the simplicity of the culture where most of it s inhabitants lived paycheck to paycheck and ranch to ranch. The cinematography of â€Å"Brokeback Mountain† would not only play a crucial part with Proulx being a â€Å"geographic determinist† but also with Larry McMurtry’s classification â€Å"lyrical pastoralism†.In his essay â€Å"Adapting Brokeback Mountain†, McMurtry describes director Ang Lee as â€Å"a reluctant, even an unwilling, pastoralist†¦ [getting] as much of the grit of the towns as he can† (141). Having the foundation set with the Ansel Adams photograph mentioned earlier, this would set the dichotomy between the two lives both Ennis and Jack choose to lead poeticizing their relationship with the majestic mountains and landscapes of the Big Horn Mountains be the symbol and meeting place for their unadulterated love to flourish and the grit of the poverty stricken towns be a symbol of their daily torment of leading a double life.Annie Proulx’s â€Å"Brokeback Moun tain† started as fictitious story inspired by some random lonesome bar patron who was staring at a group cowboys shooting pool and grew to be a Pulitzer Prize finalist entry and an Oscar-winning feature for best director and, most importantly, best screenplay adaptation.From the imagination of the writer to the technical skills of a film crew, â€Å"Brokeback Mountain† became a testament to the times and trials of the American West and its inhabitants who struggle throughout their lives to either sustain their way of life or find who they truly are. With the realistic foundation, drive of the creative team, unique cinematography and superb acting, the story of Ennis and Jack came to life not only as a struggling love story but one of sorrow and joy, suffering and bliss, serenity and violence, simply love and hate.Their tale lasted through the troubling times of the homophobic conservative American West and unfortunately succumbed to intolerance and hatred unfortunately much like the characters’ neighbor in Laramie, Matthew Shepard. Struggling each step of the way throughout this relationship, the main characters would finally come to grips with the hinderance of their relationship and even their own mortality only to say at the end of all things â€Å"if you can’t fix it, you’ve got to stand it† (28).

International trade between Japan and Africa Essay

International trade between Japan and Africa - Essay Example In relation to this, the African states have also been benefiting from Japan in several ways. These may involve the developmental projects channeled to such African states from Japan. It is of crucial significance o note that Japan’s major target in their trade relations with Africa has been majorly based on the key resources like oil, minerals as well as other raw materials (Raposo, 47). These raw materials are of high demands in the Japanese companies. They are used to make different sorts of products that are sold within the country as well as exported to other nations abroad. This has contributed greatly towards ensuring a robust economic growth in Japan (Raposo, 54). Majority of such products are also old back to the African states. This helps maintain the good relations between the two nations. On the other hand, African states have been benefiting in equal measures following their international trade relations with Japan. Upon providing Japan with the raw materials, Japan has contributed a lot towards providing Africa with huge structural projects as well as soft loans in exchange to the raw materials (Raposo, 63). Such have involved construction of infrastructure necessary to open up Africa to more trade opportunities. These include building of ports, roads, railways as well as airports. However, it is important to note that these amenities always ease the movement of the raw materials back to Japan from

Company Law case Essay Example | Topics and Well Written Essays - 2000 words

Company Law case - Essay Example In addition, a promoter is also expected to disclose any secret profits that he may have made in the process of promoting the company. This is illustrated in the case of Erlanger V New Sombrero Phosphates company limited (1878)2. In this case,Syndicate Erlanger purchased an island that was rich in phosphates at a price of 55,000 pounds; he later promoted a company and sold the sand island to the company he formed at 110,000 pounds which later failed. During the formation of the company, two of the directors were abroad while the rest had been nominated by Erlanger himself. When new directors took over the company, they filed a motion to rescind Erlanger. The court held that no proper disclosure on the sale was made and for this reason the company had a right to rescind the contract. Ricky is the individual who put everything together and saw to Ricky`s footwear becoming a legal company and is therefore the promoter of the company. He sold premises and stock and assets from his former business and made huge profits from the sales. The fiduciary duties that he owes the company would dictate that he discloses these profits. He however did not disclose them to either the members of an independent board or to all the new owners of the company as per the prospectus as was expected of him. For this reason, Ricky`s footwear limited has a legal claim against its promoter for making secret profits which is a breach of his obligations and it is therefore advisable that they pursue the matter in the relevant court of law. However, the company would not have had a case against Ricky had he disclosed the profits. In the event that Ricky`s footwear limited decides to file a motion against Ricky there are certain possible remedies that are available to the company at law should the court rule in their favor. These are: Under this remedy, the contract in question is reverted and relevant efforts are made

Foreign Relations Essay Example | Topics and Well Written Essays - 1000 words

Foreign Relations - Essay Example The September 2001 terrorist attack in the United States motivated the formulation of new strategies. Such strategies moved the United States to attack Iraq, drawing support from its European allies. Louise Fawcett and Raymond Hinnebusch are two of the analysts who have sought to define how the Iraq war redefined the global political arena and the positions held by certain states in the global society. Evidently, the war caused a shift in the understanding of foreign relations trends. However, these two analysts express competing perspectives on the shift on the global foreign relations. This paper will address the competing perspectives. Hinnebusch considers the effects of the Iraq war, stating that the smaller states were under a surging threat as a consequence of the war. After the September 2001 attack, the United States heightened its surveillance and vigilance system. Such heightened systems provided a timely expose that Iraq had become a growing hub of nuclear weapons that cha llenged global security. The United States made the move to wage war against Iraq, in a bid to destabilize it, and eliminate the threat it was posing to the global societal welfare. Evidently, political and security trends are some of the critical issues that determine the direction taken by social agendas. As expected, the United States received support from Europe, specifically from closest ally in the region, United Kingdom. According to Hinnebusch, such support served as a restraint for the emergence of some form of constraints to the development of the war in 2003. In his argument, he makes it evident that the United States was a hegemony that made all the critical decisions determining the direction of the war (Hinnebusch 453). After the attack, Bush sets new strategies that would define the war on terror. The evident position of America on a global front compels it to prove highly decisive in sensitive issues such as the emerging terror. America decided that it would engage t he Iraq because of the threat it posed. Hinnebusch argues that all the other states only had to choose their stand depending on their relationship with the United States and the Middle East. The United Kingdom and japan exploited the opportunity to their advantage, a factor that altered the trends taken by foreign relations between these countries and the United States. However, smaller states had limited choice because they faced the greatest threat. The war affected numerous sectors of the global business front that in turn affected societies directly. The United States pursued personal interests, especially those tailored to promote its hegemony in the global economy. According to this critic, some countries defied the opinion expressed by their publics and confirmed their support for the united states because of the perceived benefits (Hinnebusch 457). The author describes how the hegemony stability order defines the strategies used by America to continue prevailing unconditiona lly. He further describes the global empire that America creates, that would serve to disadvantage the third world states because of the pressure it exerts on global economic and political scenarios. On the other hand, Fawcett explores the same issue, shedding new light on the effects of the Iraq war. According to him, may of the objectives of the war as never materialized despite the perception of the United States (Fawcett 328). Acting as a global hegemony, the United States